Selling
a house can be a bit like having a baby -- everyone gives you advice
that you may or may not have asked for, in spite of the fact that the
experience is unique to each individual every time. And just like
having a baby, there are many myths and "old wives' tales" to be
de-bunked. Among the truths are the following ten:
1. Myth: You
should always price your home high and gradually correct the sales
price downward.
Truth: Pricing too high can be as bad as
pricing too low.
Your strategy in
listing high may be that you will always have the chance to accept a
lower offer. But the truth is that if the listing price is too high,
you'll miss out on a percentage of buyers looking in the price range
where your home should be. Offers may not even come in, because the
buyers who would be most interested in your home are scared off by the
price and won't even take the time to look. By the time the listing
price is corrected, you may have already lost exposure to a large
group of potential buyers. Your real estate agent will be able to
offer you a comparable market analysis for your home. This is
essentially a document that compares your home to other similar homes
in your area, with the goal of helping you to accurately assess your
home's true market value.
2. Myth: Minor repairs can wait until later. There are more
important things to be done.
Truth: Minor repairs make your house more
marketable, allowing you to maximize your return (or minimize loss) on
the sale.
By and large,
buyers are looking for an inviting home in move-in condition. Buyers
who are willing to tackle the repairs after moving in automatically
subtract the cost of needed fix-ups from the price they offer. You
save nothing by putting off these items, and you may likely slow the
sale of your home.
3. Myth: Once potential buyers see the inside of your home, curb
appeal won't matter.
Truth: Buyers probably won't make it to
the inside of the home if the outside of your home does not appeal to
them.
Many buyers
today will drive by a home before deciding whether or not to look
inside. Your home's exterior will have less than a minute to make a
good first impression. Spruce up the view of the house by keeping the
lawn mowed, shrubs and trees trimmed, and gardens weeded and edged.
Clear the walkways and driveways of leaves and other debris. Repair
gutters and eaves, touch up the exterior paint, and repair or
resurface cracked driveways and sidewalks. You can also add additional
appeal by placing potted flowers out front, hanging a wreath on the
outside of the door, positioning new street numbers, and putting out a
pleasing welcome mat.
4. Myth: Once potential buyers fall in love with the exterior look
of your home, you put interior improvements on the back burner.
Truth: Buyers have no qualms about walking
right out the front door within 60 seconds if the house doesn't look
like it could be theirs.
Remember that
most buyers are looking for an inviting home in move-in condition. You
might consider spending a few dollars on: painting, if the existing
paint is in bad shape or an unusual color; carpeting, if it shows
excessive wear or an outdated color or style; refacing kitchen
cabinets; scrubbing bathrooms until they are sparkling clean; or
several other key repairs or replacements. Although you may be
uncomfortable with spending a few thousand dollars on your home right
before you sell it, it's not uncommon for the right work to more than
pay for itself in a higher selling price and shorter marketing time.
Your real estate agent will consult with you about the repairs and
replacements that will benefit you most.
5. Myth: Your home must be every home buyer's dream home.
Truth: If you get carried away with repairs
and replacements to your home, you may end up over-improving the
house.
At some point,
improvements that you make to your home can rise far above and beyond
what is customary for comparable homes in your area. For instance,
there may not be another swimming pool in your entire subdivision.
After spending $20,000 to install an in-ground swimming pool that you
hope will lure buyers, you may find that it only raises the market
value of your home by $10,000 because there are no other comparable
properties to support the market value of the pool. As a rule of
thumb, if your improvements push your home's value higher than 20%
above average neighboring home values, don't expect to recoup the
entire amount of improvements. Your real estate agent can advise you
as to the scope of projects you might consider in preparing your house
for sale.
6. Myth: Buyers are unswayed by sellers that offer creative
financing options.
Truth: By offering flexibility in financing
options, you may lure even more prospective buyers.
You might
consider offering seller financing, paying some of the buyer's closing
costs, including a one-year home warranty, or other buyer incentives.
Your real estate agent, who has professional knowledge of local market
activity, can help you decide what incentives, if any, to offer.
7. Myth: You are better off selling your home on your own, thus
saving the commission you would have paid to a real estate agent.
Truth: Statistically, many sellers who
attempt to sell their homes on their own cannot consummate the sale
without the service of a professional real estate agent.
And those
sellers who are successful in selling without a real estate agent
often net less from the sale than sellers who use do a professional
real estate agent. You probably visit a doctor when you are in ill
health. You also likely take your car to a mechanic for repair and
maintenance. When you require legal advice, chances are that you seek
the services of an attorney. Doesn't it make sense that you should
contact a real estate professional when you are preparing to sell your
biggest asset?
8. Myth: Good sellers are available to guide prospective buyers
through the home, giving the whole process a more personal touch.
Truth: Prospective buyers will feel more that
"this house could be" their home if the current owners are not there.
The presence of
homeowners and/ or their family members in the home while it is being
previewed can make buyers feel like they are intruding. They really do
need to be able to visualize this house as their home, which can be
difficult to do when they are acutely aware that it is still your
home. Your real estate agent will be happy to look out for your home
during open houses or showings.
9. Myth: Successful sellers insist that the terms of the sale
happen their way or no way.
Truth: If you approach the sale of your
home as an adversary of the buyer, you risk losing a perfectly solid
buyer for no good reason.
Always remember
that both you and the buyer have the same basic end goal: for you to
sell your home and for the buyer to buy your home. Your real estate
agent will join you in approaching negotiations in a positive frame of
mind, which often results in a win-win proposition for both you and
the buyer. And if both parties are satisfied with the outcome of
negotiations, very few things will come between you and the closing
table.
10. Myth: When you receive an offer, you should make the buyer
wait. This gives you a better negotiating position.
Truth: You should reply immediately to an
offer!
When a buyer
makes an offer, that buyer is, at that moment in time, ready to buy
your home. Moods can change, and you don't want to lose the sale
because you have stalled in replying.